Webinar On Demand - Intellectual Property Basics and How to Protect IP Assets in Your Business

1 CPD Unit – Substantive Law

Are intellectual property (IP) rights being overlooked in everyday business decisions? Do clients risk losing valuable ideas, brands, or creative assets without even realising it? As businesses rely more heavily on intangible assets, understanding the fundamentals of IP has become essential for professional advisers.

Join Elma Li from WRP Legal as she unpacks the core IP principles every adviser should understand in 2026. This practical session will cut through the complexity of Australian and international IP systems and highlight some important considerations facing clients in today’s fast-moving commercial landscape.

In this webinar, Elma will cover:

• the basics of trade marks, copyright, design rights, patents and confidential information;
• the difference between trade marks and business names;
• how to register trade marks/design rights/patents in Australia and internationally;
• how to check / advise clients if a particular business name and/or logo can be used without risking infringing third parties’ IP rights;
• the common IP clauses to include in service agreements, licence agreements, NDAs or terms and conditions; and
• what privacy obligations apply to small business owners / corporate entities with high annual turnover.

Whether you’re a lawyer, accountant, business adviser or business manager, this session will equip you with the confidence to help clients identify, protect and manage IP assets.

Legal CPD:

WA legal practitioners (QA Provider ID 29250)

1 CPD Unit, CPD Obligation Field 4 – Substantive Law. To ensure you receive your CPD Units for this event, please provide us with your Legal Practice Board Practitioner ID during registration. Note: CPD Units are only uploaded to the Legal Practice Board after the Webinar On Demand is viewed. This is not an interactive activity.


Legal practitioners outside of WA

If you consider that this webinar satisfies your individual requirement, or is relevant to your immediate or long-term professional development needs, you may claim 0.5 CPD Units for every 30 minutes of attendance and participation.

Accounting CPD:

1 CPD Point

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Presenter: Elma Li
Associate, WRP Legal

Elma joined WRP Legal in February 2023 and quickly developed expertise in a range of intellectual property matters, including trade marks, copyright, confidential information, privacy, Australian Consumer Law, and technology issues. Elma is an Associate at WRP Legal.

Her responsibilities involve drafting and reviewing legal documents for intellectual property and commercial transactions, as well as managing various tasks within this dynamic field.

Elma is also the founder of the podcast Law on your Lounge, where she makes complex legal topics more accessible. She is dedicated to refining her expertise to provide exceptional service to her clients.